Understanding and Defining Target Markets

Understanding and Defining Target Markets

Target markets are one of the most important concepts to understand when marketing your business. These are the customers that your product or service is geared toward and likely share common characteristics. They are who you should focus on...

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3 Ways To Advertise Your Small Business Online

3 Ways To Advertise Your Small Business Online

Have you tried running local promotions and are looking for ways to further your reach online? If so, then it sounds like online advertising is your next step. Advertising online allows you to see specifically how many people were...

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How To Create a Great Website

How To Create a Great Website

If you own a small business, you know the importance of finding different avenues to attract new clients. Perhaps you have tried special in-store-only promotions or special coupons that are only sent out to the best customers. Have you...

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The Guide To Creating a Successful Email Marketing Campaign

The Guide To Creating a Successful Email Marketing Campaign

Are you a small business owner? Are you looking to expand your marketing reach but aren't sure what to do? Perhaps email marketing is what you need. Despite what many might think, using email for marketing is far from...

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How To Easily Expand Your Company’s Content Marketing to Social Media

How To Easily Expand Your Company’s Content Marketing to Social Media

Even if you currently have an expansive traditional marketing department, your company could potentially be missing out on the fruitfulness of using social media platforms to advertise your services. Social media has taken off in recent years as one...

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Four Simple Steps To Effective Social Media Campaigns

Four Simple Steps To Effective Social Media Campaigns

Marketing is likely a significant portion of your business’ budget. Social media can be a great place to advertise your company. Businesses that have a large following are not lucky; they have put thought into their online presence. Before...

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3 Ways a Digital Culture Benefits Your Company

3 Ways a Digital Culture Benefits Your Company

Running a business in today's world requires a digital presence of some sort. Because of this, your organization needs a digital culture as well. This involves embedding digital from the top of your company to the bottom. When you...

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