When it comes to marketing effectively, strengthening your corporate image and brand, getting key conversions, and targeting your desired demographics, understanding what appeals to your target audience is essential. If your company has been struggling to connect with potential...
Video marketing can be a powerful tool, and YouTube is the largest social media platform dedicated entirely to it. It has been around since 2005 and attracts over 30 million visitors per day. If your business does not have...
Landing pages are an integral part of any website and marketing campaign. A landing page has a particular call to action (CTA) and may be temporary. This differs from a homepage, which gives a broad overview of what your...
If you are a small business, you know that growing your company can be difficult. If you want your company to thrive, you need to foster current client relationships, entice and attract new customers, and raise your overall profile,...
Target markets are one of the most important concepts to understand when marketing your business. These are the customers that your product or service is geared toward and likely share common characteristics. They are who you should focus on...
Have you tried running local promotions and are looking for ways to further your reach online? If so, then it sounds like online advertising is your next step. Advertising online allows you to see specifically how many people were...
If you own a small business, you know the importance of finding different avenues to attract new clients. Perhaps you have tried special in-store-only promotions or special coupons that are only sent out to the best customers. Have you...
Are you a small business owner? Are you looking to expand your marketing reach but aren't sure what to do? Perhaps email marketing is what you need. Despite what many might think, using email for marketing is far from...
Even if you currently have an expansive traditional marketing department, your company could potentially be missing out on the fruitfulness of using social media platforms to advertise your services. Social media has taken off in recent years as one...
Marketing is likely a significant portion of your business’ budget. Social media can be a great place to advertise your company. Businesses that have a large following are not lucky; they have put thought into their online presence. Before...