Four Simple Steps To Effective Social Media Campaigns
Marketing is likely a significant portion of your business’ budget. Social media can be a great place to advertise your company. Businesses that have a large following are not lucky; they have put thought into their online presence. Before you start posting, spend some time planning your marketing strategy with these easy steps.
1. Set Goals
Every business has a unique, specific goal for advertising. During this stage, keep your mission and vision top of mind. Think about what you want to accomplish. Some desired outcomes include:
- Drive traffic to a website
- Generate sales
- Increase brand awareness
- Engage target audience
- Build an email list
Once you establish a goal, really try to understand who you are targeting. Think through what your audience wants to see and hear and in what format.
2. Plan Your Content
Taking the time to create a content calendar will pay off down the road. Analyze past posts and see what performed well and what did not. Check out what your competition is posting.
Be specific about what platforms you want to publish on, how often, and what type of content. Options can include text, video, stories, testimonials, and photos. Keep a consistent brand and message throughout and create engaging content.
3. Publish Your Content
If you have laid out a content calendar, this should be the easy part. You will want to remain flexible in case a hot topic comes up that you need to address. Once you publish content, engage with users who interact with it. Customers have come to expect timely responses to questions or shout-outs. Schedule posts in advance to avoid getting off schedule.
4. Measure Results
This step might be the most important one in your marketing campaign. Tools can help you analyze how your social media posts are performing. If you are not getting the desired results you identified in the first step, reevaluate your strategy. Continue to make tweaks until you start seeing the metrics you need for a positive return on investment.
Working through the above steps one at a time will pay off. If this process seems overwhelming, hire an expert to manage your campaigns. Customers will continue to use social platforms heavily, and by not leveraging that, you could be missing out on sales.
Social media campaigns are unique to each business. There is no one size fits all. As your brand evolves, so should your marketing strategy.