Why You Should Hire a Marketing Agency
If you are a small business, you know that growing your company can be difficult. If you want your company to thrive, you need to foster current client relationships, entice and attract new customers, and raise your overall profile, which can all be daunting tasks to take on. Now, you might ask yourself if you should hire marketing staff or hire a marketing agency to do the work for you. These are the reasons that hiring an agency would be in your best interest.
You Will Save Money
One of the most expensive parts of running a small business is recruitment. Companies often focus solely on the basic hourly wage when they think of recruitment, which causes them to misjudge the cost of recruitment by as much as 95%. They fail to include the cost of things like training, pensions, and payroll tax.
Another downside of hiring staff is that they take time to train and get up to speed on what you would like done. Additionally, it might take you a while to find the right candidate, which causes your marketing plan to be delayed. With an agency, they start working the second you hire them.
They Have the Knowledge
While you might be an expert in the area you work in, you are not an expert in marketing. A marketing agency has experts in marketing, PR, and sales. Additionally, they have experts in different types of marketing like SEO, social media, graphic design, and website development. Another major benefit to turning your marketing campaign over to an agency is that they have a collective of minds. You might have a marketing strategy that you think will work, but they can flesh it out and enhance it so that it becomes the best campaign that it can be.
You Have Your Limits
Owning and operating a small business is no small feat. You are in control of every aspect of everything that happens in your business, and it’s important to hand over the reins at some point. If you try to take on too much, then your business will suffer in the end. You might feel like you know your business more than anyone else and that no one else can do the job as well as you. However, you should leave the marketing to the professionals. Allowing them to take over that part of your business will allow you to free up some of your time so you can spend it on more important things, like your family.