If you own a small business, you know the importance of finding different avenues to attract new clients. Perhaps you have tried special in-store-only promotions or special coupons that are only sent out to the best customers. Have you thought about creating a website? You might think that your business is too small for its own site, but you’d be wrong. In a world where virtually everything can be done digitally, you want to ensure that your current and future potential clients have a way to find and research what you do. Following these simple steps, you can have an amazing site that attracts people from all around. 

Choose a Good Domain Name

Your domain name is the address that clients will use to look you up online. When choosing a domain name, make it easy to spell and ensure that it doesn’t contain slang or words that most people don’t widely know. Additionally, keep the domain name short. People are going to have a hard time remembering longer names. Try to come up with something catchy and easy for people to memorize.

Most importantly, choose something that can allow your company to grow. If your business only sells books, don’t pigeonhole your company by including that in your domain name. This will help avoid any potential issues down the line if you decide to expand your brand. 

Explain What Your Business Does

There is nothing worse than going to a website and not truly understanding what they are selling or promoting. When designing your site, create a homepage banner that visually represents your company. Furthermore, include an introductory blurb at the top of the homepage that explains what your company does. Finally, include an “About Us” link in both the main and footer navigation menus so that people can easily find the information. 

Engage Your Clients

When creating your site, ensure that you are thinking of your clients first and foremost. Choose graphics that are easy to read and colorful graphics. Additionally, ensure that the graphics you choose are optimized for faster loading. Slow websites can actually be penalized in search engine rankings, so you want to do what you can to avoid having that happen. 

Another good way to engage your clients is to research them. Find out what they want from a site and find ways to make it happen. Additionally, research your competition and see how their sites are doing. Don’t be afraid to use similar components that will also work for your business. Finally, stay consistent when designing your site and use a navigation system that will allow users to quickly get where they need to be.